SEM - DIGITAL MARKETING COMPANY , KOCHI

SEM: Paid ads on Search engine result pages(SERPs)

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Digital marketing company Kochi

Search Engine Marketing

Search engine marketing (SEM) is one of the digital marketing strategies helps to increase the visibility of a website in search engine results pages (SERPs).While term once referred to organic search activities such as search engine optimization (SEO) and paid,now it has another face exclusively to paid search advertising.Search engine marketing in one form or another is also alternately referred to as paid search or pay per click (PPC).

Search Engine Marketing Channels

  • Google Adwords
  • Bing Ads
  • Pinterest Ads
  • Youtube Search Ads

Benefits of search engine marketing

  • Reach your clients instantly.
  • Create Geo-targeted search ads.
  • Implement and manage ads easily and quickly.
  • Target the right audience through optimized ads.
  • Pay only per action

Why is SEM important?

  • 93% of all online experiences start with a search engine.
  • 73% of all clicks go to the top of three results.
  • Top position – searchers to click on top links.
  • Search engines removed color backgrounds from ads.

Simplified SEM process for an Advertiser:

  • Choose your SEM Channel(Google Ads, etc)
  • Estimate monthly budget
  • Set up landing pages for SEM traffic
  • Set-up conversion tracking to track results
  • Choose a target for a campaign
  • Create ads & launch a campaign
  • Track results and optimize
SEM advantages:
  • Quick results: your ad will appear on Google in less than 30 minutes
  • The impression is absolutely free: you pay only for the clicks, not for the impressions
  • Strategy adaptability: you'll implement different strategies on the go
  • Easy to launch: you'll create a campaign and launch in but 10 minutes
  • ROI focused: you can set the marketing objective in alignment with your business objective to achieve a positive
  • ROI Result-driven: you can expect the result in less time
  • A/B testing: test and optimize the campaigns to extend the ROI
  • Ad types: a spread of methods to market your business
  • Remarketing: this is often the foremost powerful thanks to revisiting your website visitors to sell your products/services
  • Highly measurable: you can measure your effort take necessary actions to optimize it better
  • Budget: complete control over your budget
  • Targeting: platforms allow you to laser target your audience