Website Designing and SEO | Website designer in Kochi

What is SEO

SEO stands for Search Engine Optimization, which is practice of increasing the quantity and quality of traffic to your websites through organic search results. The organic traffic means the unpaid traffic to your website. For this, browsers use search engine ranking algorithm to index the web pages. It takes dedicated amount of time, energy and effort to get the result in this particular channel of digital marketing. Let’s quickly discuss the ranking factors of Google, one of the default browsers.

• Domain level factors
• Page level factors
• Site level factors
• Backlink factors

Mainly SEO can be done in two ways: On-page SEO and Off-Page SEO.

On-Page SEO

On-page SEO is an effort taken to optimize the elements on a website (such as text, image, video).It is done mainly at content and code level. Once the site is optimized, it is easier for the user’s to reach your page and match their search intent. On-page SEO ensures the reliability of a web page for search engine indexing.

Off-Page SEO

Off-page SEO refers to the activities that can be done outside our website to increase the ranking of our web page with search engines. On-page SEO happens with in the site but Off-page happens outside the site. Off-page SEO can be mainly done achieved through Link building, Social media, Local SEO and through other book marking sites.Finez technologies, Website designer in Angamaly gives you some vital information about practicing SEO in HTML and CMS websites.

On-Page SEO in HTML Websites

HTML websites usually consist of individual HTML pages that have to be edited individually. As HTML is a markup code, there are different tags that can be used to maintain a SEO friendly website. Let’s discuss one by one:

• Title Tag: This is perhaps the most important tag that you should know in order to improve your ranking .In order for a search engine to rank your website, it needs to know what your content is about, what every page is about, and what your website is about as a whole. The title tag describes the subject of each page or content on your website. And in a way that search engines can understand. The keywords that you are targeting with your content should be included in the title tag to let search engines know how to rank for you.

  Some best practices for title tag .

• Title length up to 60 characters will not have a truncation by search engines.
• Don’t stuff key words in title tag.
• Remember to have unique title for each page.
• If possible use first key words in title tag.
• Meta Description Tag:

  Immediately after the title tag, the Meta tag is an absolute must for anyone who takes SEO seriously. It gives the brief summary of your web page. It can have up to 160 characters in length. The Meta description tag helps to improve the CTR (Click through Rate) .You need to have continuity between your title tag and Meta description so that search engines can easily find out what you are going to specify. Every web page needs to have a target keyword. And this keyword should appear in the title tag and Meta description.

  Some best practices for Meta description tag

• Up to 300 characters in length.
• Provide unique description in each web page.
• Should be natural, active and engaging.
• Don’t omit Meta description tag.
• Header Tag:

  Header tags can be easily integrated into your content. There are different header tags. Depending on your format, you can have h2, h2, h3 and sometimes h4 or even h5.These are gradually getting smaller and making great headlines and subtitles for organizing your content. Now a days, widely used header tags are h2 and h2.

• Image Alt Tag:

  Alt tags are very important for doing SEO. We need to focus on the images too while considering about the content. Because users not only search in Google’s All tab but also focuses on image tab. Search engines can’t read any images but can read the content. This means that you have to alt-tag all of your screenshots and photos in order to have a chance of ranking your images on Google. That way someone can find your content by looking for the Images tab.

• Robots Meta Tag:

  With the help of robots Meta tag, we can send/instruct spider or bot how to index or crawl the web page. This helps in avoiding certain pages to show in search engine. Several instructions can be passed like No follow, No index using robot Meta tags. No follow instructs the bots no to follow a web page and No index instructs the bot not to index the web page.

• Canonical Tag:

  A canonical tag (rel = "canonical") is a snippet of HTML code that defines the major version of duplicate, near-duplicate, and similar pages. In other words, if the same or similar content is available on different URLs, you can use canonical tags to indicate which version is the major version and therefore should be indexed.

URL optimization in HTML websites

Optimizing URL for SEO is an important factor that should be taken care of. You need to optimize your urls for SEO. Although it is a small piece of information about the location of a web page, it contains much more information. In reality, URLs provide search engines with information about the content, context and destination of a page.

• URL should be readable:

  Readers and search engines should be able to read your URL. Search engines, as readers, read the words in your URL to find out what the page is about. For this reason, you shouldn't use dynamically

• Organization of your content:

  Creating relevant, worthy and meaningful content has always been the best way to increase alliances. We focus on writing for the web and our goal is to convert your website visitors into customers.

• Omit capital letters and prefer hyphens to underscores:

  Using capital letters confuse the search engines and readers and makes it difficult to understand. If you want to optimize your URL, how you break the words is important. In reality, Google's bots are configured to read hyphens, not underscores. If you want to qualify, you need to apply this rule.

• Provide a target keyword:

  Do your best to include your main keyword in your URLs. While in most cases this is not possible on your homepage, focus on incorporating your target keyword in relation to your product or category page

• Preventing unsafe URLs with robots.txt:

  Incorrect URLs can lead search engines to penalize you if, for example, they index duplicate URLs or other unoptimized URLs. You can therefore block these additional URLs using robots.txt.

• Add 301 redirect for broken URLs:

  If for some reason you need to change a page's URL, let the search engines know your new location. In fact, there is a good chance that the search engines index this page and you don't want to lose the link content on a high ranking page. Therefore, you should implement the 301 redirect instead of the old URL to notify Google bots of your new destination URL.

On-Page SEO in Word Press

When doing SEO on a Word Press post, there are a number of tools available to you. There are SEO plugins available but most of the tools that are needed for good optimization are integrated directly into the Word Press core. Here are some SEO tips to follow on any Word Press website:

• Choose a reliable web host: You need to make sure that you are hosting your site with a trusted provider - site speed, uptime, and security are the top reasons to think carefully about who to host you. The speed of the site has a direct impact on the SEO performance of your Word Press site, and low availability and security vulnerabilities can lead to site quality issues. Don't be tempted to go for the cheapest option as you are more likely to suffer from performance issues. Word Press itself recommends three hosting providers, and it makes sense to consider these options if you don't know where to start.
• Installation of a SEO friendly theme: There are literally thousands of free themes available rights from the dashboard and many other premium themes that you need to choose carefully or you may be using one that is not SEO friendly. While many themes claim to be SEO optimized, it's not uncommon for themes to be bundled with scripts and plugins that you won't be using, slowing down your website's performance. Before installing a theme, run its demo via Google's web.dev tool to learn more about potential performance and SEO issues.
• Installation of a free SEO plugin: Before you start optimizing your website, you need to install an SEO plugin. Fortunately, there are a few main options that are generally recommended, and both of which are free to install:
  1. Yoast SEO
  2. All-in-one SEO package
  A plugin will not optimize your website for you; it just allows you to do so easily and to stick to best practices.
• Installation: Additional plug-ins can also be added to it which makes it more powerful.50, 000 plug-ins are available and most of them are free and open source.
• Check site’s visibility settings:Word Press gives you the power to stop search engines from indexing your website, which basically means it doesn't rank. It is often used by developers when a site is under development to prevent it from being indexed when pages and content are incomplete. It happens more often than you might think that this block will stay in place after you start. You should check your site's visibility settings under: Settings-> Reading.
• Enable SEO friendly Permalinks: Word Press gives you a number of different options for structuring URLs, and you need to make sure that you are using the most SEO-friendly option. You can choose custom URL settings under: Settings>Permalinks.
• Optimizing Images: Pictures are more attractive than text, but they also take longer to load. If you don't pay attention to the size and quality of the images, they can slow down your website. You can use to optimize your images for search engines are to use a descriptive title and alt tags. Word Press makes it easy to add title and alt tags when uploading an image.

Does Word Press SEO Site rank Better Than HTML Site?

There are so many intricate details in calculating Google’s search rankings. The major question is whether word press sites rank more than HTML sites. The simple answer for this is NO. Word Press sites have no inherent advantages or disadvantages over local HTML / CSS websites. Google treats both types of websites pretty much the same. Let’s find out the advantages and disadvantages of Word Press SEO vs HTML SEO.

Inference by Website designer in Kochi-Finez technologies

As you can see, there are quite a few things to consider when optimizing your website. Hope the above post has been helpful in giving you a great place to start optimizing your website. Please keep in mind that SEO is a long game. Whichever option you prefer, you need to keep best SEO practices in mind to maintain your visibility online and get the results you want in website performance. As an established website designer in Kochi and having many years of experience in digital marketing also, Finez Technologies LLP can say that both are performing well but HTML websites will perform slightly better than Word Press .The main reason for this is Word Press has more installations and plugins which in turn affect the security and page speed of websites.Fineztechnologies, Website designer in Kochi, gives you 100% guarantee in doing SEO and other website designs by making your website rank well on all search engines.