SOCIAL MEDIA OPTIMIZATION (SMO): SEO Services,Kochi
All about using social media as a catalyst to widen your online presence
Social Media Optimisation
Social media optimisation is all about using social media as a catalyst to widen your online presence. SMO is more than just creating profiles on Instagram, Facebook or Twitter. It is largely about strategically creating, maximising and building your social media plans to connect with your target audience.
- Using social media as a catalyst to grow your business.It counts efforts on youtube, Facebook, Twitter, Instagram platforms..
- Mostly non-paid campaigns.Mostly on-page kind of activities like optimization of the profile, page assets, etc.
- Focus on brand image.Understanding the algorithm, focus on the elements of the algorithm as algorithms keep on changing.
- People working for SMO must understand the ever-changing nature of social media algorithms..
Social media optimisation (SMO) is an important factor in your internet search rankings. This strategy is mostly overlooked by many companies, although it can help to increase your position within the search rankings. On social media, there are two prominent search engines you have to optimise for: The search function within each social network && Google search When you optimise for both these search environments, there are some direct and indirect benefits. The direct benefits are simply more people finding your social media profiles, connecting with you and coming to your website. The indirect benefit of SMO is that it extracts extra links pointing to your website from your profile.
Integrate social media into your website
Social sharing tools can be integrated into your site’s architecture. This can mean including direct web links to your social media channels from your website and vice versa. You can also add social media ‘share’ buttons to individual blog posts. Social media links often have higher click rates because social sites have high web authority. Even if your Facebook page is brand new, it’s likely to show good ranks in the SERPs because of facebook’s high authority.
Consistency is key to SMO
Creating your social media profile may seem like a simple task. But it is one of the areas where businesses have their own shortcomings. It is quite important to fill out 100% of the profile information. Search engines tend to prioritise profiles with all the information filled out. It also creates a more professional and cohesive experience for people and other businesses in your network. So all the contact information on your social media profiles should be the same as they are on your website.
Align SEO keywords and social media
If you wish to maximise the visibility of your social media profiles, keywords play a very vital role. In fact, if you’re not optimising your profiles rightly, it’s almost like you’re leaving money right on the table for your competitors. Structure your keywords and keyphrases on your social profiles in a non-spammy and natural way. If you can effectively use them in your profile or in the name of your page, it will help it rank better among the keyword searches on Google and also within the social media network search itself.
Use branded cover images
We can’t stress more on the importance of putting your best foot forward while showcasing your brand image. The cover image on your social media handles is typically the first impression a user gets to see when they visit your page and it creates a lasting impression. Don’t forget to use this opportunity to convey your brand’s message to your prospective and current followers/customers. Also, be careful to use the recommended size guides for each social media platform to ensure that your cover image is displayed correctly, and always use high-resolution images that are relevant and memorable.
Be social on social media
It’s called social media for a reason. Social signals are an inevitable factor in SEO because search engines regularly look at social signals and analyse how often you’re posting, how many people you interact with, and if there are social sharing options available to your visitors. Brands often say that the main purpose of these platforms is to build relationships. It’s not a set-and-forget kind of medium. It is rather an opportunity to get out there and engage in conversations, know your customer base, and share helpful content from both your website and other similar sites.
Stay in control
Never allow your employees (without permission) to use a personal email address to manage or create your brand social media accounts. Always use an email account that is always under your supervision. You can’t optimise a profile which you no longer have access to due to employee turnover.
SMO Services:
SMO or social media optimization is mainly used to increase the traffic to your website thus by reaching a vast audience. Some SMO techniques implemented by FINEZ technologies are:
- Strengthen your brand
- Generate leads.
- Get more visibility online
- Connect with your audience
Steps involved in SMO:
- Optimize your strategy
- Optimize your content – create original content.
- Use images & videos
- Do proper research on Hashtags
- Make Lengthy posts
- Check on your analytics